Mohammed Younis

Local SEO Consultant London

For over 16 years, I have worked as a Local SEO Consultant in London, helping local businesses rank higher on Google, dominate Google Maps, and turn local searches into measurable revenue.

Photo of Mohammed Younis, Local Business and SEO Consultant in London

The Evolution of Local Search and the Future of Business Visibility

Local SEO still matters. Being visible when customers search in your area remains critical. But the scope of SEO has fundamentally changed.

Search is no longer just about keywords, links, or rankings. It is now about information systems, entity trust, data consistency, authority signals, and how search engines understand businesses as real world organisations.

This shift is exactly why Younis Group was launched.

local seoc onsultantl ondon

As one of the UK’s top local SEO specialists, I’ve consistently delivered measurable growth in local rankings and foot traffic for businesses nationwide.

From Local SEO Consultant to Information Sciences Consultancy

As London’s local market became more competitive, I saw a growing problem.

Many local businesses were investing in SEO but not seeing sustainable results. Rankings fluctuated. Google updates caused sudden drops. Visibility was inconsistent across Maps, search results, AI-driven answers, and discovery platforms.

The issue was not effort.
The issue was outdated SEO thinking.

At Younis Group, we approach search through Information Science, not traditional SEO tactics. Our work focuses on how search engines, AI systems, and data platforms interpret, validate, and trust business information at scale.

This approach is what we call Search Sciences™.

What Is Search Sciences™?

Search Sciences™ is our methodology for building long-term visibility, authority, and commercial relevance across modern search ecosystems.

Instead of optimising pages in isolation, we structure businesses as verified, authoritative entities within search engines and data networks.

This includes:

  • Entity-based local SEO optimisation

  • Structured business information architecture

  • Trust signal engineering across local, national, and global platforms

  • Search visibility across Google Search, Google Maps, AI summaries, and discovery systems

  • Authority building through verified data sources, not volume link building

This is the natural evolution of Local SEO consultancy for businesses that want stability, growth, and future-proof visibility.

Local SEO case study for a Furniture Store in Kingston upon Thames

Case Study: Helping a Furniture Outlet Earn £1 Million in Extra Revenue

A local furniture outlet in Kingston upon Thames, part of a discount outlet group in London, was struggling with foot traffic and online visibility despite excellent products. Through my targeted local SEO strategies:

  • We optimised their Google Business Profile and implemented a hyper-local keyword strategy. 
  • Leveraged local PR to build authority and trust signals.
  • Implemented conversion-focused landing pages for high-intent searches.

The result?

They went from inconsistent sales to an extra £25,000 per week, adding over £1 million in additional revenue within a year.

Local SEO Consultant London Services Still Matter

But They Are Now the Foundation

Local SEO remains a core part of what we do, particularly for London-based businesses competing in high-intent local markets.

Our Local SEO consulting still includes:

  • Google Business Profile optimisation and management

  • Local keyword targeting for London and surrounding areas

  • Google Maps visibility and local pack rankings

  • Review strategy and reputation signals

  • Conversion-focused local landing pages

The difference is that these activities now sit within a wider information-led consulting framework designed to protect your visibility long term.

Local SEO case study for a multi location Acupuncture Clinic in London

Case Study: Transforming an Acupuncture Clinic’s Appointments and Revenue

A London-based acupuncture clinic with four  branches in Croydon, Richmond, New Malden and Kingston Upon Thames needed more consistent patient bookings to sustain growth.

Using my local SEO systems:

  • We ranked their clinics for high-intent search terms (“acupuncture near me,” “back pain treatment London,” etc.).
  • Built local authority with PR placements and targeted content.
  • Streamlined their online booking flow to increase conversions.

The outcome?

They now generate £12,000 per week in consistent additional revenue while maintaining fully booked appointment schedules across all four branches.

Why We Launched Younis Group

Younis Group was created to support businesses that have outgrown traditional SEO services.

Our clients typically include:

  • Established local businesses in London

  • Multi-location service providers

  • Retail and hospitality brands

  • Professional service firms

  • Organisations impacted by algorithm volatility or declining trust signals

The consultancy focuses on strategic clarity, data integrity, and commercial outcomes, not vanity metrics.

Local SEO is no longer a standalone service. It is part of a broader visibility and information strategy.

Introducing The Local Business Registry

localbusiness.org.uk

As part of Younis Group’s commitment to improving how local businesses are represented online, we launched the Local Business Registry at localbusiness.org.uk.

This registry supports our Search Sciences methodology and provides long-term benefits for businesses operating in competitive local markets such as London.

The Local Business Registry is an initiative designed to:

  • Improve data accuracy for UK local businesses

  • Strengthen entity trust and verification signals

  • Support consistent business information across search and discovery platforms

  • Help search engines understand legitimate local businesses more clearly

“We don’t believe in cookie-cutter SEO. Every business is different — your SEO strategy should be too.”

What This Means for Local Businesses in London

If you are searching for a Local SEO Consultant in London, rankings are still important. Visibility still drives customers. But how those results are achieved has changed.

Businesses that win today are not just optimised.
They are understood, trusted, and validated across the entire search ecosystem.

That is what Younis Group delivers.

Answers to Your Questions

What is Local SEO and why is it important for my London-based business?

Local SEO helps your business appear in local search results on Google, especially for people searching for services “near me” or in specific locations like London. It’s crucial for increasing visibility, attracting nearby customers, and driving foot traffic if you have a physical location.

Do I need a physical address in London to benefit from Local SEO?

Having a physical address in London helps, especially for Google Business Profile listings. However, service-area businesses (like plumbers or consultants) can still rank locally without a storefront, as long as they specify the areas they serve.

How long does it take to see results from Local SEO?

Most businesses start seeing noticeable improvements in 3 to 6 months, depending on competition, your current online presence, and how aggressively you implement SEO strategies.

What’s included in your Local SEO consulting services?

Typical services include Google Business Profile optimization, local keyword research, citation building, review management strategies, on-page SEO for location-specific content, and local link-building.

Location

Younis Group

Old Church St, London SW3 6DS

07383567374

 

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